On Farms:

• “Flip” and certification fee
• Equipment sales
• Franchise fee
• On-going education
• Replaces milk check fees
• Cost reductions: meds, eliminate rBst, eliminate co-op fees, bedding costs

With Processors:

• Incremental bonus for higher quality raw milk
• Certification fee

At Retailer:

• Higher standard price point, yet below organic to appeal to a greater range of consumers