Charging only an upfront fee makes it hard to capture a meaningful portion of the value created by this operating system. As mentioned previously, larger dairy farms recoup this fee in as little as one month of operations. However, significantly raising the upfront fee would create a large barrierto entry that most dairies would be unable to overcome.

We have two solutions to this dilemma. The first is to further integrate the system to provide greater value on an ongoing basis:

• Brokering inputs toreducecosts
• Marketing outputs of productionat premium prices
• Manure separation(bedding, fertilizer, water, carbon credits, and electricity)
• Local team for service needs

The second solution is to offer financing for system implementation. Not only will this reduce a barrier to entry, it will also allowdairies to make the additional capital expenditure on manure separation equipment.